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Author Gupta, Anil K., 1949-

Title The silk road rediscovered : how Indian and Chinese companies are becoming globally stronger by winning in each others markets / Anil K. Gupta, Girija Pande, Haiyan Wang. [O'Reilly electronic resource]

Publication Info. San Francisco : Jossey-Bass, A Wiley Brand, 2014.
©2014
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Description 1 online resource
data file
Note Includes index.
Summary "A road map for Indian companies who want to do business in ChinaFor almost every large Indian company, China has become mission critical as a market, a supplier, a source of low cost capital, a platform for global advantage, a partner, and a competitor. However, for most Indian executives, their understanding of China is rooted largely in myths. As a result, many Indian executives tend to assume either "if we can succeed in India, we can surely succeed in China" or "China is so different, there's no way we can make any headway there." This much-needed book provides an action-oriented resource for Indian companies to address the challenges and capture the opportunities that China represents. Building on the central premise that succeeding in China is neither impossible nor a cakewalk, this book is based on real-life case studies of several Indian companies who have been successful in China, including Tata Consulting Services, Tata Motors' Jaguar Land Rover subsidiary, Mahindra & Mahindra, NIIT, Sundaram Fasteners and others. Offers a timely guide for Indian companies that want to tap into the multi-faceted opportunities offered by China Filled with case studies of several Indian companies that have made successful inroads in the Chinese marketplace Authors are among the most respected and well-known experts on China and India This book is a must-have guide for Indian companies that want to expand into the global marketplace"-- Provided by publisher
Bibliography Includes bibliographical references and index.
Contents Cover; Title Page; Copyright; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Asia's Best-Kept Secret: Growing Economic Ties Between India and China; The Historical Backdrop; Geopolitical Tensions: An Irritant but not a Show Stopper; People's Attitudes: Growing Wariness Amidst Mutual Respect; China and India in 2025; Think Convergence, not Complementarity; China-India Trade: Explosive Growth but Growing Tensions; Direct Investments: The New Frontier; Chapter 2: Succeeding in China: Opportunities and Challenges; China Opportunities; In China for China and the World.
B2B and B2C ServicesIndustrial Automation; Enhancing Energy Efficiency; Combating Pollution Control; Agricultural Productivity and Water Scarcity; Luxury Goods and Tourism; China Challenges; Cultural and Political Challenges; Economic Challenges; Chapter 3: Leveraging India's Home-Country Advantages: Tata Consultancy Services in China; Offshoring Services: Saudi has Oil, India has Software; TCS shi zuo shen me de?; Babysteps: Shanghai, Hangzhou, and Beijing appear on the TCS Map; Developing Vision and Strategy; Joys and Sorrows of Early Days: Understanding China.
TCS Creates a JV with the Government as a PartnerRolling Out the "China for China" Strategy; A Bold Move: Smart City Solutions in China; Looking Ahead: Plans for Growth; Chapter 4: Making China a Second Home: Mahindra Tractors in China; The Mahindra Group; Mahindra Tractors; Why China? Why 2005?; Entering China; Transforming JTC; A Second Joint Venture in China; Chapter 5: Partnering with Chinese Institutions: NIIT in China; Entering China; Managing Intellectual Property Risks; Adapting to Local Imperatives; Spreading Wings Beyond Shanghai; Inventing the "NIIT Inside" Model.
Challenges With Entrepreneurs as FranchiseesPartnering with Government Institutions; Reaching for the Skies; Chapter 6: Driving Indirectly into China: Tata Motors and Jaguar Land Rover; Tata Motors' Acquisition of Jaguar Land Rover; Jaguar Land Rover in China; Entry into China Under Ford Ownership; Tata Motors Takes Charge; Manufacturing in China; Chapter 7: Committed Pioneers: Chinese Companies in India; Chinese Power Equipment Suppliers; Xindia Steels: A Promising Joint Venture in the Steel Sector; Huawei's Multidimensional Engagement with India.
Lenovo's Determined Push to Become the Market Leader in IndiaHaier's Attempt to Make Up for Its Late Start in India; Lessons from Chinese Companies' Journeys in India; Chapter 8: A China Roadmap for Indian Companies; Think Global, Not Just In-China-for-China; Risk-Proofing Your China Strategy; Deciding Whether to Partner or Not; Managing Relationships with the Government; Building Product and Institutional Brands; Managing Talent; Treating Your China Journey as a Learning Process; Notes; About the Authors; Index; More from Wiley.
Language English.
Subject Corporations -- India.
Investments -- China.
India -- Foreign economic relations -- China.
China -- Foreign economic relations -- India.
Sociétés -- Inde.
Investissements -- Chine.
Corporations
International economic relations
Investments
China
India
Wirtschaftsbeziehungen
Unternehmenskooperation
Auslandsinvestition
Multinationales Unternehmen
Indien
China
Added Author Pande, Girija, 1950-
Wang, Haiyan (Consultant)
Other Form: Print version: Gupta, Anil K., 1949- Silk road rediscovered. San Francisco : Jossey-Bass, 2014 9781118446232 (DLC) 2014005165
ISBN 1306638763 (electronic bk.)
9781306638760 (electronic bk.)
9781118896013 (electronic bk.)
1118896017 (electronic bk.)
9781118895931 (electronic bk.)
1118895932 (electronic bk.)
(hardback)
(hardback)
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