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Author Wixom, Barbara H., author.

Title How to have better strategy conversations about monetizing data / Barbara H. Wixom, Cynthia M. Beath, Leslie Owens. [O'Reilly electronic resource]

Edition [First edition].
Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3195615~S1
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Description 1 online resource (7 pages) : illustrations
Note "Reprint 65202."
Summary Many organizations fail to make good decisions about their data monetization strategies because their leaders lack a shared understanding of how to discuss them. This confusion can impede efforts to derive more value from the company's data assets through improvements or innovation. This article shares a simple, practical matrix approach that can help remove friction from discussions about monetizing data and identify areas of business opportunity, now and in the future.
Subject Business intelligence -- Data processing.
Business enterprises -- Finance.
Business enterprises -- Finance
Added Author Beath, Cynthia Mathis, 1944- author.
Owens, Leslie (Leslie Ann), 1972- author.
Standard No. 53863MIT65202
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