| Description |
1 online resource (426 pages) |
| Contents |
Front Cover -- Praise for The Business Model Navigator -- Half Title Page -- Title Page -- Copyright Page -- Contents -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Introduction -- PART ONE How to drive business model innovation -- 1 What is a business model and why should it be innovated? -- The age of business model innovations -- The elements of a business model -- The challenge of business model innovation -- 2 The Business Model Navigator -- Creative imitation and the importance of recombination -- Initiation: analysing the ecosystem |
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Ideation: generating new ideas -- Integration: building business model consistency -- Implementation: test and optimise -- 3 Managing change -- Drive change -- Define a plan of action -- Define structures and goals -- Build capabilities -- PART TWO 55+ winning business models -- and what they can do for you -- 1 Add-On -- 2 Affiliation -- 3 Aikido -- 4 Auction -- 5 Barter -- 6 Cash Machine -- 7 Cross-Selling -- 8 Crowdfunding -- 9 Crowdsourcing -- 10 Customer Loyalty -- 11 Digitalisation -- 12 Direct Selling -- 13 E-commerce -- 14 Experience Selling -- 15 Flat Rate -- 16 Fractional Ownership |
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17 Franchising -- 18 Freemium -- 19 From Push to Pull -- 20 Guaranteed Availability -- 21 Hidden Revenue -- 22 Ingredient Branding -- 23 Integrator -- 24 Layer Player -- 25 Leverage Customer Data -- 26 Licensing -- 27 Lock-In -- 28 Long Tail -- 29 Make More of It -- 30 Mass Customisation -- 31 No Frills -- 32 Open Business -- 33 Open Source -- 34 Orchestrator -- 35 Pay Per Use -- 36 Pay What You Want -- 37 Peer to Peer -- 38 Performance-Based Contracting -- 39 Razor and Blade -- 40 Rent Instead of Buy -- 41 Revenue Sharing -- 42 Reverse Engineering -- 43 Reverse Innovation -- 44 Robin Hood |
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45 Self-Service -- 46 Shop in Shop -- 47 Solution Provider -- 48 Subscription -- 49 Supermarket -- 50 Target the Poor -- 51 Trash to Cash -- 52 Two-Sided Market -- 53 Ultimate Luxury -- 54 User Design -- 55 White Label -- 56 Sensor as a Service -- 57 Virtualisation -- 58 Object Self-Service -- 59 Object as Point of Sale -- 60 Prosumer -- PART THREE Finished reading? Let's implement! -- 10 recommendations to innovate your business model -- The 55+ models at a glance -- Glossary -- Further reading -- Further resources -- Index -- Back Cover |
| Summary |
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longerpromisingthe results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, |
| Subject |
Business planning.
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New business enterprises.
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Entrepreneurship.
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Nouvelles entreprises. |
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Entrepreneuriat. |
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entrepreneurs. |
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Business planning |
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Entrepreneurship |
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New business enterprises |
| Added Author |
Frankenberger, Karolin.
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Choudury, Michaela.
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| Other Form: |
Print version: Gassmann, Oliver. Business Model Navigator. Harlow, United Kingdom : Pearson Education, Limited, ©2020 |
| ISBN |
9781292327136 |
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1292327138 |
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