LEADER 00000uam a2200421 a 4500 
003    CaSebORM 
005    20200109235728.4 
006    m     o  d         
007    cr cn          
008    040414s2013    xx      o           eng   
024 8  9781118573402 
035    (CaSebORM)9781118573402 
041 0  eng 
100 1  Laidler-Kylander, Nathalie,|eauthor. 
245 14 The Brand IDEA: |bManaging Nonprofit Brands with Integrity,
       Democracy and Affinity|h[O'Reilly electronic resource] /
       |cLaidler-Kylander, Nathalie. 
250    1st edition 
264  1 |bJossey-Bass,|c2013. 
300    1 online resource (240 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file 
365    |b39.95 
520    Offering a new framework for nonprofit brand management, 
       this book presents the Brand IDEA (Integrity, Democracy, 
       and Affinity). The framework eschews traditional, outdated
       brand tenets of control and competition largely adopted 
       from the private sector, in favor of a strategic approach 
       centered on the mission and based on a participatory 
       process, shared values, and the development of key 
       partnerships. The results are nonprofit brands that create
       organizational cohesion and generate trust in order to 
       build capacity and drive social impact. The book explores 
       in detail how nonprofit organizations worldwide are 
       developing and implementing new ways of thinking about and
       managing their organizational brands. 
533    Electronic reproduction.|bBoston, MA :|cSafari,|nAvailable
       via World Wide Web.|d2014. 
538    Mode of access: World Wide Web. 
542    |fCopyright © Jossey-Bass|g2014 
550    Made available through: Safari, an O’Reilly Media Company.
588 00 Online resource; Title from title page (viewed November 18,
       2013) 
655  7 Electronic books.|2local 
700 1  Stenzel, Julia,|eauthor. 
710 2  Safari, an O’Reilly Media Company. 
856 40 |zConnect to this resource online|uhttps://
       ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/-/9781118573402/?ar