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LEADER 00000uam a2200505 a 4500 
003    CaSebORM 
005    20210511202739.6 
006    m     o  d         
007    cr cn          
008    010813s2013    xx      o           eng   
024 8  YE22362 
024 8  9780240515991 
035    (CaSebORM)9780240515991 
041 0  eng 
100 1  Houseley, William,|eauthor. 
245 10 Managing in the Media|h[O'Reilly electronic resource] /
       |cHouseley, William. 
250    1st edition 
264  1 |bRoutledge,|c2013. 
300    1 online resource (416 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file 
365    |b94.95 
520    Managing in the Media has been devised for a broad 
       audience. It is based upon the perceived need for a text 
       that amalgamates cultural theories, film and television 
       analysis, management theories and media production 
       practice into one volume. There are many books on film and
       cultural studies. Similarly, there are copious numbers of 
       texts written on management. To date little has been 
       written that analyses the management of the audiovisual 
       industry set against the backdrop of the cultural and 
       economic environment within which the media manager 
       operates. Managing in the Media is divided into three 
       sections that take the reader from the global to the 
       specific, from the strategic to the tactical. Each chapter
       discusses specific topics that can be read in isolation 
       yet contribute to the theme within each part. Taken as a 
       whole, the book provides the potential professional media 
       manager and current practising media manager with a 
       framework of issues that will give them an awareness of 
       the range of knowledge needed by the successful media 
       manager. This book does not try to be a manual to success.
       The media industry is awash with successful individuals 
       none of whom needed textbooks to set them on their chosen 
       career paths. Yet these exceptional people prove the rule;
       that in the main, most media practitioners would benefit 
       from some additional support and guidance. The aim of this
       book is to present to them some of the management issues 
       that have, or will have, an impact upon their working 
       careers. The accompanying website (which 
       can also be accessed via features: - 
       Tutor notes and reader activities - Updated list of 
       further reading - Additional support material such as 
       production templates - Interviews with the authors - A 
       discussion forum - Industry and education links - Media 
533    Electronic reproduction.|bBoston, MA :|cSafari,|nAvailable
       via World Wide Web.|d2001. 
538    Mode of access: World Wide Web. 
542    |fCopyright © Routledge 2001|g2001 
550    Made available through: Safari, an O'Reilly Media Company.
588 00 Online resource; Title from title page (viewed April 26, 
655  7 Electronic books.|2local 
700 1  Nicholls, Tom,|eauthor. 
700 1  Southwell, Ron,|eauthor. 
700 1  Block, Pamela,|eauthor. 
710 2  Safari, an O'Reilly Media Company. 
856 40 |zConnect to this resource online|uhttps://