| Description |
1 online resource (xii, 332 pages) : illustrations (chiefly color) |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Step 1 : problem finding -- Step 2 : fact finding -- Step 3 : problem definition -- Step 4 : idea finding -- Step 5 : evaluate and select -- Steps 6, 7 and 8 : solution implementation -- Entrepreneurial leadership by design. |
| Summary |
"Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship to fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual Creative Problem Solving Profile, slides and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking"-- Provided by publisher. |
| Subject |
New business enterprises.
|
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Strategic planning.
|
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Problem solving.
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Entrepreneurship.
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Problem Solving |
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Entrepreneurship |
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Nouvelles entreprises. |
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Planification stratégique. |
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Résolution de problème. |
|
Entrepreneuriat. |
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entrepreneurs. |
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Entrepreneurship |
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New business enterprises |
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Problem solving |
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Strategic planning |
| Added Author |
Goldsby, Michael G., author.
|
|
Mathews, Rob (Professor of management), author.
|
| Other Form: |
Print version: Basadur, Min. Design-centered entrepreneurship 2nd edition. New York, NY : Routledge, 2022 9781032070162 (DLC) 2021052157 |
| ISBN |
9781003204992 electronic book |
|
1003204996 electronic book |
|
9781000570205 electronic book |
|
1000570207 electronic book |
|
9781000570212 electronic book |
|
1000570215 electronic book |
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paperback |
|
hardcover |
| Standard No. |
10.4324/9781003204992 doi |
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