| Description |
1 online resource |
| Physical Medium |
polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 |
| Description |
text file rdaft http://rdaregistry.info/termList/fileType/1002 |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question. |
| Summary |
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively-ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to. |
| Subject |
Social marketing.
|
|
Internet marketing.
|
|
Marketing social. |
|
Marketing sur Internet. |
|
Internet marketing |
|
Social marketing |
|
Online-Marketing |
|
Content Management |
| Other Form: |
Print version: Savar, Avi, 1973- Content to commerce. Hoboken : Wiley, 2013 9781118480182 (DLC) 2013001304 |
| ISBN |
9781118526170 (epub) |
|
1118526171 (epub) |
|
9781118526460 (pdf) |
|
1118526465 (pdf) |
|
9781118526293 (mobipocket) |
|
1118526295 (mobipocket) |
|
9781118660614 (electronic bk.) |
|
1118660617 (electronic bk.) |
|
(cloth) |
| Music No. |
EB00063817 Recorded Books |
|
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