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Author Bernasek, Anna, author.

Title All you can pay : how companies use our data to empty our wallets / Anna Bernasek and D.T. Mongan. [Axis 360 electronic resource]

Publication Info. [New York] : Nation Books, 2015.
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Description 1 online resource
Summary While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most valuable assets on the planet.In All You Can Pay, Anna Bernasek and D.T. Mongan show how companies use what they know about you to determine how much you are willing to pay for certain products and services. Colleges calculate the price you pay based on the information revealed in the application almost all parents submit for federal aid. Hotels, sports events and health products and services are also using this strategy. The price of everything online⁰
Contents Cover; Also by Anna Bernasek; Title Page; Copyright; Dedication; Contents; Introduction: A Fable for Today; Part I: The Evolution of Markets; 1. The Prize; 2. The Disappearing Mass Market; 3. The Knowledge Gap; Part II: What Companies do with Data; 4. A Special Price Just for You; 5. Everything Tailored to You; 6. The Proliferation of Fine Print; Part III: What Comes Next; 7. The New Gold Rush; 8. The End of the Free Market; 9. Data Environmentalism; 10. Resuscitating the Consumer; Your Own Terms; Acknowledgments; Notes on Sources; Index; About the Authors; Colophon
Subject Consumer behavior.
Marketing.
Motivation research (Marketing).
Consumer behavior.
Marketing.
Motivation research (Marketing).
Genre Electronic books.
Electronic books.
Added Author Mongan, D. T., author.
Baker & Taylor Axis 360
Other Form: Print version: Bernasek, Anna All You Can Pay : How Companies Use Our Data to Empty Our Wallets New York : Nation Books,c2015 9781568584744
ISBN 9781568584751 electronic bk.
156858475X electronic bk.
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