| Description |
1 online resource (xiv, 229 pages) : illustrations |
| Series |
J-B international association of business communicators ; 10
|
| Bibliography |
Includes bibliographical references (pages 207-213) and index. |
| Contents |
When the Headline Is You: An Insider's Guide to Handling the Media; Contents; Foreword; Introduction; Chapter 1: WHAT IS NEWS?; Chapter 2: YOU ARE THE STORY; Chapter 3: HOW TO ADMIT BAD NEWS; Chapter 4: CRAFTING COMPELLING MESSAGES; Chapter 5: DELIVERING YOUR MESSAGE; Chapter 6: WHEN THE GOING GETS TOUGH; Chapter 7: TWENTY WHAT-IFS; Appendix: Media Messaging Toolkit; Notes; Acknowledgments; The Authors; Index. |
| Summary |
A former journalist's tips and guidance on how to deal with traditional online media. Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard Business School and MIT-Harvard's Public Disputes Program, the author provides tested techniques, tools, and insights for how to respond to all types of media in tough situations. The book also reveals the lessons learned and the pitfalls to avoid by referencing actual news stories from around the world. |
| Subject |
Public relations.
|
|
Publicity.
|
|
Interviewing in mass media.
|
|
Public Relations |
|
Advertising. |
|
Relations publiques. |
|
Publicité. |
|
Interviews (Médias) |
|
public relations. |
|
advertising. |
|
Interviewing in mass media |
|
Public relations |
|
Publicity |
| Added Author |
Leeson, Jeffrey, 1969-
|
| Other Form: |
Print version: Ansell, Jeff, 1955- When the headline is you. San Francisco : Jossey-Bass, 2010 9786612782770 (DLC) 2010024702 (OCoLC)603070106 |
| ISBN |
9780470875575 (electronic bk.) |
|
0470875577 (electronic bk.) |
|
9780470875599 (electronic bk.) |
|
0470875593 (electronic bk.) |
|
(hardback) |
|
(hardback) |
| Standard No. |
9786612782770 |
|
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