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Author Lakoff, George.

Title The all new don't think of an elephant! : know your values and frame the debate / George Lakoff.

Edition [Tenth anniversary edition].
Publication Info. White River Junction, Vermont : Chelsea Green Publishing, [2014]
Location Call No. Status
 Naper Blvd. Adult Nonfiction  320.513 LAK    AVAILABLE
 Nichols Adult Nonfiction  320.513 LAK    AVAILABLE
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Description xv, 168 pages ; 22 cm.
Note "The first edition of this book was published as Don't Think of an Elephant!"--Title page verso.
Contents Theory and application -- Framing 101 -- Enter the Terminator! -- What's in a word? -- Metaphors of terror -- Metaphors that kill -- Betrayal of trust -- From theory to action -- What the right wants -- What unites progressives -- FAQ -- How to respond to conservatives.
Summary Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.
Subject Communication in politics.
Progressivism (United States politics)
Frames (Linguistics) -- Political aspects.
United States -- Politics and government -- 2009-
Added Author Lakoff, George. Don't think of an elephant!
ISBN 9781603585941 (paperback)
160358594X (paperback)
Standard No. 40024289403
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