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Author Hyder, Shama, 1985- author.

Title The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / Shama Hyder.

Edition 4th edition.
Publication Info. Dallas : BenBella Books, Inc., [2016]
Location Call No. Status
 Nichols Adult Nonfiction  658.872 HYD    AVAILABLE
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Description xvi, 259 pages : illustrations ; 24 cm
Note Includes index.
Contents Online marketing basics -- Websites and content marketing -- Search engine optimization (SEO): the art and science of driving traffic to your website -- Social media marketing: what you need to know before you start -- Identity before community: why most companies fail at social media marketing -- Facebook: the king of the social media jungle -- Twitter: conversations, engagement and sharing -- LinkedIN: the social media platform for professionals -- The many flavors of social media -- Social advertising: Facebook ads, Sponsored tweets, and more -- Video: a powerful social medium -- Crafting a social media policy for your organization -- A final word on social media: tools for attracting even more business.
Summary With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition of The Zen of Social Media Marketing gives you: A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page A proven process to attract followers and fans and convert them into customers and clients The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, Imgur, LINE, and more All new information on why, when, and how to use online advertising Innovative tips for mobile design Essential advice on content marketing and targeted tactics to enhance your SEO Why self-expression is the true driver of social media use and how to leverage it for your business Insights from dozens of leading online marketers and entrepreneurs, with strategies for success. -- Goodreads
Subject Internet marketing.
Social media.
Online social networks.
ISBN 9781942952060
1942952066
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