| Description |
xxv, 217 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. |
| Subject |
New products -- Management.
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New products -- Marketing.
|
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Teams in the workplace -- Management.
|
| Added Author |
E-Type, author.
|
|
Walkingshaw, Nate, author.
|
| ISBN |
9781491960608 |
|
1491960604 |
|
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