| Description |
1 online resource (319 pages) : illustrations |
| Note |
Includes index. |
| Contents |
Considering Artist Management as a Profession -- Be Creative, Informed, and Connected -- Understand People and Business -- Functions of Management -- Planning -- Organizing -- Leading and Directing -- Controlling -- Artist Management Skills and Personal Traits -- Understanding Human Nature -- Leadership -- Coaching -- Networking -- Social -- Communication -- Other Skills -- Building a Career in Artist Management -- Management is Part of a Big Business -- Acquiring the Knowledge -- Understanding the Nature of Artist Management -- Making Decisions -- Managing Pressure -- Reality One -- Reality Two -- Reality Three -- Reality Four -- Reality Five -- Reality Six -- Reality Seven -- Reality Eight -- Managers are Inconspicuous -- An Understanding of Power in the Music Business -- The Power of Money -- The Power of Access -- The Power of Your Latest Success -- The Power of Your Body of Work -- Power Carries a Responsibility to Give Back. |
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The Tools for the Artist Management Entrepreneur -- Education -- Experience -- Vision -- Business plan -- The Skills and Characteristics of the Entrepreneur Manager -- Money Management: Yours and Theirs -- Basic Money Management -- Tracking your Company's Money -- Funding your Company at Startup -- Final Thoughts -- Being Commercial is Not Selling Out -- Know Who You are Artistically -- Get Experience -- Social Media and Networking -- Be Professional -- Be Prepared for Management -- Plan to be Patient -- Tom Parker -- Lessons Learned -- Rene Angelil: Targeting -- Lessons Learned -- Michael Jeffreys: Conflicts of Interest -- Lessons Learned -- Peter Grant: A Shared Belief between the Artist and the Manager -- Lessons Learned -- Herbert Breslin: Promoting your Artist -- Lessons Learned -- Joe Simpson: Manage by the Boy Scout Motto -- Lessons Learned -- Jon Landau: Keeping a Business Focus -- Lessons Learned -- Bob Doyle: Using your Network. |
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Lessons Learned -- Andrew Loog Oldham: Exploit your Artist's Talents -- Lessons Learned -- Johnny Wright: A Matter of Timing -- Lessons Learned -- Lou Pearlman: A Matter of Trust -- Lessons Learned -- Sharon Osbourne: A Family Experience -- Lessons Learned -- Lukasz Gottwald (Dr. Luke): Having it in Writing -- Lessons Learned -- Jonnetta Patton: Managing an Artist's Image -- Lessons Learned -- Scott Siman: Reinvention -- Lessons Learned -- Tohme Tohme: "I am not in the Music Business" -- Lessons Learned -- Negotiating the Contract -- The Length of the Contract -- The Manager's Services to the Artist -- Exclusivity -- Power of Attorney -- The Manager's Payment for Services -- Earnings Following the Contract Period -- The Manager's Expenses -- Other Sections -- Contracting with a Minor -- A Contract Example -- Review Michael Jackson's Final Artist Management Contract -- Setting and Achieving Goals -- Planning a Personal Budget for the Artist. |
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Planning and Budgeting an Event -- An Event Plan -- When and Where -- Invitations -- Food and Beverage -- The Performance -- Promotion -- A Sample Budget -- Planning Tools -- Understanding Target Markets -- Defining an Artist's Target Market -- Ways to View Market Segments -- Branding and Image -- The Artist's Support Team -- Booking Agent -- Attorney -- Publicist -- Manager of Digital Media -- Manager of Radio Promotion -- Business Advisors -- Alternative Forms of Business for the Artist -- Proprietorship -- Partnership -- Corporation -- Limited Liability Company or Partnership (LLC) -- The Internet and Worldwide Web: A Primer for the Artist Manager and the Self-Managed Artist -- The Importance of a Domain Name -- A URL -- Web Hosting Services -- Content -- Mining Digital Media for Information -- Booking the Performance -- Business Management of Live Performances -- Tour Management -- Promoting the Performance -- The Promoter. |
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The Performance Contract -- Merchandise -- International Touring -- College Tours -- Copyright -- Song Publishing -- Income from Songwriting -- Income from Song Performance -- Publishing as a Negotiating Asset -- Recording for Large Labels -- Income and Expenses for the Artist from a Recording Contract -- Creating and Paying for the Recording -- Artist's Income -- The Role of the Producer -- Other Expenses Charged to the Artist -- Things for which the Label Customarily Pays -- Current Trends in Contracts for Recording Artists -- Labels and Artist Management -- Artists who Own or Record for Independent Labels -- It's Business -- The Role of Radio in the Recording Artist's Income -- The Business of Terrestrial Radio -- The Business of Satellite and Online Radio -- The Charts -- College Radio -- Sponsorships, Endorsements, Television, and Motion Pictures -- Presenting the Artist for a Recording Contract: An Exercise in Time Management. |
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Going for the Record Deal -- Know the Purpose of the Meeting and do the Homework -- Prepping for the Meeting -- Planning for Results -- Budget the Time -- Practice the Meeting -- The Meeting -- Should the Artist Attend the Meeting? -- Ending the Meeting -- Ethics and Payola -- Ethics -- Payola -- An Introduction to the Plan -- Recording Artist Business Plan -- About the Artist -- Musical Genre -- Biography -- Talents -- Experience -- Uniqueness of the Artist -- Evaluation of the Artist -- Strengths and Weaknesses of the Artist -- Opportunities and Threats -- Action Points Based on this Evaluation -- Evaluation of the Manager -- Strengths and Weaknesses of the Manager -- Opportunities and Threats -- Conflicts of Interest -- Establishment of Goals and Timelines -- Major Goals for the Artist and Sample Strategies and Tactics to Achieve Them -- Goals Supporting Major Goals (Subordinate to Major Goals) and Sample Strategies and Tactics to Achieve Them. |
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Setting Timelines -- Development of a Marketing Plan -- The state of the Industry -- The Target Market for the Artist! -- Detailed Plans to Reach the Target -- Business Framework -- Form of the Business -- Personnel Requirements -- Insurance -- Other -- The Financial Plan -- A Personal Budget for the Artist -- Budget for Career Plan -- Exit Strategy -- The Artist in a Mature Career -- Planning by the Manager to End the Relationship -- The Plan Outline -- Recording Artist Business Plan -- Coaching -- Leadership -- Final Advice. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Paul Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management and learn the tools to coach, lead, organise time, manage finances, and market an artist. |
| Subject |
Music trade -- United States.
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Music -- Economic aspects.
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Performing arts -- Vocational guidance.
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Musique -- Industrie -- États-Unis. |
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Musique -- Aspect économique. |
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Arts du spectacle -- Orientation professionnelle. |
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Music -- Economic aspects |
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Music trade |
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Performing arts -- Vocational guidance |
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United States |
| Other Form: |
Print version: Allen, Paul, 1946- Artist management for the music business. Third edition. Burlington, Massachusetts ; Oxfordshire, England : Focal Press, 2015, ©2007 302 pages 9780415710237 |
| ISBN |
9781315885148 (e-book) |
|
131588514X (e-book) |
|
0415710227 |
|
9780415710220 |
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0415710235 |
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9780415710237 |
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9781306974028 (ebook) |
|
130697402X |
|
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