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Author Asher, John, author.

Title The neuroscience of selling : proven sales secrets to win over the buyer's heart and mind / John Asher.

Publication Info. Naperville, Illinois : Simple Truths, an imprint of Sourcebooks, [2019]
©2019
Bookmark link: https://library.naperville-lib.org:444/record=b1980138~S1
Location Call No. Status
 95th Street Adult Nonfiction  658.85 ASH    AVAILABLE
 Naper Blvd. Adult Nonfiction  658.85 ASH    AVAILABLE
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Description xvii, 141 pages : color illustrations ; 19 cm.
Series Ignite reads.
Bibliography Includes bibliographical references (pages 135-138).
Contents Six activators that wake up the buyer's brain -- Cognitive biases in the sales process -- Prospecting for new business -- Identifying buyers and using coaches -- Rapport building -- Perfect listening -- Closing the deal -- Conclusion -- Next steps: Potential action items.
Summary "A revolutionary way to increase your sales! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to: Increase your likeability; Steer a profitable conversation; Stand out from the competition; Win customers for life! Discover real sales success and bring new value to your company!"-- Provided by publisher.
Subject Selling -- Psychological aspects.
Selling -- Social aspects.
ISBN 9781492689485 (hardcover)
1492689483 (hardcover)
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