Description |
vi, 277 pages : illustrations ; 24 cm |
Note |
Includes index. |
Summary |
"Regardless of company type or industry, product managers across the globe must embrace the discipline of business, strategy, performance, and results. They must also harness the softer skills to motivate their teams, finesse the complexity of company politics, and deliver bottom-line results. Steven Hines invested a year and a half meeting with executives and product mangers from Silicon Valley to New York City... In this brand-new edition of his classic work, he draws on that knowledge and reveals everything you need to know to compete in the digital age."-- Dust jacket flap. |
Subject |
Product management.
|
|
New products.
|
ISBN |
9781260135237 hardcover |
|
1260135233 hardcover |
|