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Author Klaff, Oren, author.

Title Flip the script : getting people to think your idea is their idea / Oren Klaff with Andy Earle.

Publication Info. [New York, New York] : Portfolio/Penguin, [2019]
Location Call No. Status
 Nichols Adult Nonfiction-NEW  658.85 KLA    DUE 12-22-19
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Description xii, 238 pages ; 22 cm
Summary "No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"-- Provided by publisher.
Subject Selling -- Psychological aspects.
Persuasion (Psychology)
Added Author Earle, Andy, author.
ISBN 9780525533948
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