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Author Windhorst, Brian, author.

Title LeBron, Inc. : the making of a billion-dollar athlete / by Brian Windhorst.

Edition First edition.
Publication Info. New York : Grand Central Publishing, 2019.
Bookmark link: https://library.naperville-lib.org:444/record=b1932158~S1
Location Call No. Status
 95th Street Adult Biography  BIO JAMES    AVAILABLE
 Nichols Adult Nonfiction  BIO JAMES    AVAILABLE
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Description viii, 246 pages : color illustrations ; 24 cm
Note Includes index.
Summary With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.
Subject James, LeBron.
Basketball players -- United States -- Biography.
Genre Biographies.
ISBN 9781538730874
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