| Description |
1 online resource (streaming video file) |
| Playing Time |
Duration: 26 minutes |
| Note |
Title from title frames. |
|
In Process Record. |
| Event |
Originally produced by D.E. Visuals in 2008. |
| Summary |
It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. Manufacturers, retailers and other channel members are employing new strategies to attract these market segments. Interviews with leading representatives of the major ethnicities and a wealth of footage underscore the marketing techniques employed to reach these markets. |
| System Details |
Mode of access: World Wide Web. |
| Language |
In English |
| Indexed Term |
Marketing; Advertising and PR |
|
Media Studies |
| Added Author |
Kanopy (Firm)
|
| Music No. |
1090949 Kanopy |
|
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