Description |
271 pages : illustrations ; 21 cm |
Summary |
"Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of. In Your Creative Mind, you will discover an entirely different approach to the creative process,"--Amazon.com. |
Bibliography |
Includes bibliographical references and index. |
Subject |
Creative ability in business.
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Creative thinking.
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Success in business.
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ISBN |
9781632650443 |
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1632650444 |
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