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Author Phillips, Andrea, 1974-

Title A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips.

Publication Info. New York : McGraw-Hill, [2012]
©2012
Bookmark link: https://library.naperville-lib.org:444/record=b1533077~S1
Location Call No. Status
 95th Street Adult Nonfiction  006.7 PHI 2012    AVAILABLE
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Description xii, 272 pages : illustrations ; 20 x 25 cm
Note Includes index.
Subject Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing -- Psychological aspects.
ISBN 9780071791526 (alk. paper)
0071791523 (alk. paper)
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